Loyalty Program Manager

Solar Industry

Profile- Loyalty Program Manager

Qualification- Bachelor’s Degree

Salary- Upto 15 Lac CTC

Location- BORIVALI (MUMBAI )

Experience- Min. 2+ years in Loyalty, CRM or Ops focused roles.

Job Description –

Lead Loyalty

 Ownership of the end-to-end Loyalty Proposition Work stream with a focus on
delivering campaigns that are objective led, KPI driven and in-line with the wider
department strategies
 Manage final campaign reporting with the loyalty analytics team including
learnings & next steps planning
 Full management of the Loyalty Team brief process, calendar & trackers to ensure
campaigns are delivered smoothly and on time
 Lead on the development and delivery of all marketing assets with regards to the
Rewards programme ensuring they are up-to-date and printed as required
 definition and planning of customers promotional strategies, customer lifecycles
strategies as well as testing & reporting
 Defining and ensuring that all Loyalty process are understood and implemented
by wider business teams
 Executes all future Rewards initiatives including ideation of promotion & loyalty
benefits
 Support Loyalty insights with the creation of the Loyalty business update
 Budget Tracking & PO Management
 management of industry trends and competitor analysis
          Ties up with brands for affiliate marketing
          Meets the activations target
          Plans and executes the various engagement programmes for current
members
          Plans and executes marketing strategy for increasing downloads, and
registrations on APP
          Maintains and updates the App as per growing needs
 Experience using data driven multi-channel direct marketing techniques that
deliver measurable results including retention rates, upgrades and cross-selling.
 Passion for delivering engaging retention and loyalty initiatives that deepen the
relationship with customers
 Good project management skills

Key Performance Indicators (KPI’s)

 Key Objectives
Loyalty Performance: Reward Programme Profitability, Tactical Campaign ROI,
Retention/Churn rates, Customer Lifecycle change
 Campaign Execution: development and execution of campaigns from marketing
partners
 Operational Efficiency: Customer Satisfaction, Process management

Competencies

 Experience in executing and managing Loyalty propositions
 Knowledge of CRM & Ops best practices
 Strong attention to detail with regards to campaign development
 Ability to communicate with various, diverse team across a number of
departments while advocating for the central Loyalty strategy
 Excellent interpersonal and communication skills
 Excellent time-management skills and the ability and willingness to multi-task
 Flexibility and readiness to adapt to changing priorities
 Strong work ethic and unwavering commitment to company values
 Ability to perform duties effectively with minimum supervision and guidance.

Coordinate With

DCS Group
Web Site- https://indiadcs.in/latest-job
Email- hr@indiadcs.in
9549224342 (Call & whatsApp)
8824724858 ( Call & WhatsApp)
6375367126 (Call & whatsApp)
6377421375 (Call & whatsApp)
9352177562 (Call & WhatsApp)

Calling Time – 11:00 AM to 6:00 PM
WhatsApp Timing – 9:00 AM to 8:00 PM