Loyalty Program Manager

Solar Industry
C) Profile- Loyalty Program Manager
Qualification- Bachelor’s Degree
Salary- Upto 15 Lac CTC
Location- BORIVALI (MUMBAI )
Experience- Min. 2+ years in Loyalty, CRM or Ops focused roles.
Job Description –
Lead Loyalty
Ownership of the end-to-end Loyalty Proposition Work stream with a focus on
delivering campaigns that are objective led, KPI driven and in-line with the wider
department strategies
Manage final campaign reporting with the loyalty analytics team including
learnings & next steps planning
Full management of the Loyalty Team brief process, calendar & trackers to ensure
campaigns are delivered smoothly and on time
Lead on the development and delivery of all marketing assets with regards to the
Rewards programme ensuring they are up-to-date and printed as required
definition and planning of customers promotional strategies, customer lifecycles
strategies as well as testing & reporting
Defining and ensuring that all Loyalty process are understood and implemented
by wider business teams
Executes all future Rewards initiatives including ideation of promotion & loyalty
benefits
Support Loyalty insights with the creation of the Loyalty business update
Budget Tracking & PO Management
management of industry trends and competitor analysis
Ties up with brands for affiliate marketing
Meets the activations target

Plans and executes the various engagement programmes for current
members
Plans and executes marketing strategy for increasing downloads, and
registrations on APP
Maintains and updates the App as per growing needs
Experience using data driven multi-channel direct marketing techniques that
deliver measurable results including retention rates, upgrades and cross-selling.
Passion for delivering engaging retention and loyalty initiatives that deepen the
relationship with customers
Good project management skills
Key Performance Indicators (KPI’s)
Key Objectives
Loyalty Performance: Reward Programme Profitability, Tactical Campaign ROI,
Retention/Churn rates, Customer Lifecycle change
Campaign Execution: development and execution of campaigns from marketing partners
Operational Efficiency: Customer Satisfaction, Process management
Competencies
Experience in executing and managing Loyalty propositions
Knowledge of CRM & Ops best practices
Strong attention to detail with regards to campaign development
Ability to communicate with various, diverse team across a number of

departments while advocating for the central Loyalty strategy
Excellent interpersonal and communication skills
Excellent time-management skills and the ability and willingness to multi-task
Flexibility and readiness to adapt to changing priorities
Strong work ethic and unwavering commitment to company values
Ability to perform duties effectively with minimum supervision and guidance